Henri Bollinger Associates

 

 

Corporate & Financial Marketing

 

We work to generate a presence on financial pages of newspapers and other print/broadcast business outlets for corporate clients who wish to establish name recognition in the financial community and within vertical markets.  The volatility of the investment community has made the communications process more complex and critical than ever.  We assist companies with an interest in finance to reach out to the media, investment community and the individual investor with their news and announcements in a clear and responsible manner.

We also help plan annual meetings, company retreats, teleconferences and other corporate functions.  We provide media training for executives who may be called on to conduct press conferences, fill public speaking engagements and appear on television or radio news and talk shows.

Additionally, we supervise and coordinate the production of video news releases (VNRs), which translate the printed word into video images that television newsrooms need.  We also schedule satellite media tours (SMTs), which are pre-booked, live, one-on-one interviews originating in one location and linked to stations in different parts of the country.

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