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Henri Bollinger Associates
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With
the vision to unify, strengthen and advance the profession of public
relations, the Public Relations Society of America (PRSA) has
established itself as the pre-eminent organization that builds value,
demand and global understanding for public relations. PRSA
is the world’s largest organization for public relations
professionals. Its nearly 20,000 members, organized worldwide in over
100 chapters, represent business and industry, technology, counseling
firms, government, associations, hospitals, schools, professional
services firms and nonprofit organizations. Chartered
in 1947, PRSA’s primary objectives are to advance the standards of the
public relations profession and to provide members with professional
development opportunities through continuing education programs,
information exchange forums and research projects conducted on the
national and local levels. PRSA
builds the public relations profession and the public relations
professional in three core areas: I.
Advancing the Profession To
attain the overall goal as the global standard bearer for public
relations, PRSA maintains and continually enhances all existing
Professional Development programs using media opportunities at all
levels – individual member, chapter, section and national –
concentrating on Accreditation and Standards of Ethical Practice. II.
Strengthening the Society While
constantly seeking new strategies to increase membership and enrich
member services, the Society will strive to develop cohesion among the
national staff, board and the local operating units of the society. The
Society will continue to develop a governance structure well adapted to
change and one which will constantly measure the effectiveness of its
performance. III.
Establishing Global Leadership In order to position PRSA as the acknowledged worldwide brand of public relations excellence, PRSA is dedicated to strengthening alliances with other public relations organizations throughout the world, internationally marketing its products and services, continuing to extend Accreditation worldwide, and attracting a more international and intercultural membership.
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